Privacy
Notice
This
Privacy Notice describes how we collect and use your personal information in
relation to Dealers Cloud, Corp. websites, applications, products, services,
events, and experiences that reference this Privacy Notice (together, “DealersCloud
Services”).
This
Privacy Notice does not apply to the “content” processed, stored, or hosted by
our customers using DealersCloud Services in connection with an Account. This
Privacy Notice also does not apply to any products, services, websites, or
content offered by third parties or which have their own privacy notice.
Personal Information We Collect
1. We collect your personal
information in the course of providing DealersCloud Services to you. Personal
information means personally identifiable information such as information you
provide via forms, surveys, applications or other online fields including name,
postal or email addresses, telephone, fax or mobile numbers, or account
numbers.
2. Here are the types of
information we gather:
a. Information You Give Us: We
collect any information you provide in relation to DealersCloud Services. You
provide information to us when you:
1. communicate with us by
phone, email, or otherwise;
2. search for, subscribe, or
purchase DealersCloud Services;
3. create or administer your
Account;
4. complete a support ticket,
questionnaire, or other information request form; and
5. post on DealersCloud
websites or participate in community features.
b. Automatic Information: We
automatically collect certain types of information when you interact with DealersCloud
Services. Examples of the information we automatically collect include:
1. computer and device
information, such as application or browser type and version, browser plug-in
type and version, operating system, time zone settings, and device version and
type;
2. the location of your device
or computer;
3. authentication and security
credential information;
4. content interaction
information, such as downloads, page views (including interaction such as
scrolling, clicks, and mouse-overs), Service usage, occurrences of technical
errors, diagnostic reports, your settings preferences, API calls, and other
logs;
5. email addresses and phone
numbers used to contact us; and
6. identifiers and information
contained in cookies.
c. Information from Other
Sources: We might collect information about you from other sources, including
service providers, partners, and publicly available sources. Examples of
information we receive from other sources include:
1. subscription, purchase,
support, or other information about your interactions with products and
services offered by us from our affiliates or third parties;
2. marketing information,
including your name, email address, physical address, phone number and other
similar contact information;
3. search results and links,
including paid listings; and
4. credit history information
from credit bureaus.
How We Use Personal Information
1. We use your personal
information to operate, provide, and improve DealersCloud Services. Our
purposes for using personal information include:
a. Provide DealersCloud
Services: We use your personal information to provide and deliver DealersCloud
Services and process transactions related to DealersCloud Services, including
registrations, subscriptions, purchases, and payments.
b. Measure, Support, and
Improve DealersCloud Services: We use your personal information to measure use
of, analyze performance of, fix errors in, provide support for, improve, and develop
DealersCloud Services.
c. Recommendations and
Personalization: We use your personal information to recommend DealersCloud
Services that might be of interest to you, identify your preferences, and
personalize your experience with DealersCloud Services.
d. Comply with Legal
Obligations: In certain cases, we have a legal obligation to collect, use, or
retain your personal information. For example, we collect bank account
information from Subscribers of Credit Reporting Services for identity
verification.
e. Communicate with You: We
use your personal information to communicate with you in relation to DealersCloud
Services via different channels (e.g., by phone, email, chat) and to respond to
your requests.
f. Marketing: We use your
personal information to market and promote DealersCloud Services. We might
display interest-based ads for DealersCloud Services. To learn more, please
read our Interest-Based Ads notice.
g. Fraud and Abuse Prevention
and Credit Risks: We use your personal information to prevent and detect fraud
and abuse in order to protect the security of our customers, DealersCloud
Services, and others. We may also use scoring methods to assess and manage
credit risks.
h. Purposes for Which We Seek
Your Consent: We may also ask for your consent to use your personal information
for a specific purpose that we communicate to you.
Cookies
i. To enable our systems to
recognize your browser or device and to provide DealersCloud Services to you,
we use cookies. Cookies are pieces of information stored directly on the device
you are using. Cookies we use do not contain or capture unencrypted personal
information. Cookies allow us to collect information such as browser type, time
spent on the Site, pages visited, language preferences, and your relationship
with us. We use the information for security purposes, to facilitate
navigation, to display information more effectively, to personalize/tailor your
experience while engaging with us, and to recognize your device to allow your
use of our online products and services. We collect statistical information
about the usage of the Site in order to continually improve the design and
functionality, to monitor responses to our advertisements and content, to
understand how account holders and visitors use the Site and to assist us with
resolving questions regarding the Site. We also utilize cookies for advertising
purposes.
How We Share Personal Information
1. Information about our
customers is an important part of our business and we are not in the business
of selling our customers’ personal information to others. We share personal
information only as described below and with affiliates that are either subject
to this Privacy Notice or follow practices at least as protective as those
described in this Privacy Notice.
a. Transactions Involving Third
Parties: We make available to you services and content provided by third
parties for use on or through DealersCloud Services. You can tell when a third
party is involved in your transactions, and we share information related to
those transactions with that third party. For example, you can interact with
services and content from third parties using DealersCloud Services and we
provide those third parties information to facilitate your subscription,
purchases, or support.
b. Third-Party Service
Providers: We employ other companies and individuals to perform functions on
our behalf. Examples include: sending communications, processing payments,
assessing credit and compliance risks, analyzing data, providing marketing and
sales assistance (including advertising and event management), conducting
customer relationship management, and providing training. These third party
service providers have access to personal information needed to perform their
functions, but may not use it for other purposes. Further, they must process
that information in accordance with this Privacy Notice and as permitted by
applicable data protection law.
c. Business Transfers: As we
continue to develop our business, we might sell or buy businesses or services.
In such transactions, personal information generally is one of the transferred
business assets but remains subject to the promises made in any pre-existing
Privacy Notice (unless, of course, the individual consents otherwise). Also, in
the unlikely event that DealersCloud or substantially all of its assets are
acquired, your information will of course be one of the transferred assets.
d. Protection of Us and
Others: We release account and other personal information when we believe
release is appropriate to comply with the law, enforce or apply our terms and
other agreements, or protect the rights, property, or security of DealersCloud,
our customers, or others. This includes exchanging information with other
companies and organizations for fraud prevention and detection and credit risk
reduction.
e. At Your Option: Other than
as set out above, you will receive notice when personal information about you
might be shared with third parties, and you will have an opportunity to choose
not to share the information.
Location of Personal Information
1. DealersCloud is located in
the United States, and our affiliated companies are located throughout the
world. Depending on the scope of your interactions with DealersCloud Services,
your personal information may be stored in or accessed from multiple countries,
including the United States. Whenever we transfer personal information to other
jurisdictions, we will ensure that the information is transferred in accordance
with this Privacy Notice and as permitted by applicable data protection laws.
How We Secure Information
1. At DealersCloud, security
is our highest priority. We design our systems with your security and privacy
in mind.
a. We maintain a wide variety
of compliance programs that validate our security controls.
b. We protect the security of
your information during transmission to or from DealersCloud Services by using
encryption protocols and software.
c. We follow the Payment Card
Industry Data Security Standard (PCI DSS) when handling credit card data.
d. We maintain physical,
electronic, and procedural safeguards in connection with the collection,
storage, and disclosure of personal information. Our security procedures mean
that we may request proof of identity before we disclose personal information
to you.
Internet Advertising and Third Parties
1. DealersCloud Services may
include third-party advertising and links to other websites and applications.
Third party advertising partners may collect information about you when you
interact with their content, advertising, or services. We do not provide any
personal information to advertisers or to third-party sites that serve our
interest-based ads. We do not have access to or control over cookies or other
features that advertisers and third party sites may use, and the information
practices of these advertisers and third party websites are not covered by our
Privacy Notice.
Access and Choice
1. You can view, update, and
delete certain information about your account and your interactions with DealersCloud
Services. If you cannot access or update your information yourself, you can
always contact us for assistance.
1. Examples of information you
can access through DealersCloud Services include:
a. your name, email address,
physical address, phone number, and other similar contact information;
b. usernames, roles, and other
authentication and security credential information;
c. your subscription,
purchase, usage, billing, and payment history;
2. You have choices about the
collection and use of your personal information. Many DealersCloud Services
include settings that provide you with options as to how your information is
being used. You can choose not to provide certain information, but then you
might not be able to take advantage of certain DealersCloud Services.
1. Account Information: If you
want to add, update, or delete information related to your Account, please go
to the administration or settings section of the DealersCloud Service. When you
update or delete any information, we usually keep a copy of the prior version
for our records.
2. Communications: If you do
not want to receive promotional messages from us, please unsubscribe or adjust
your communication preferences in the DealersCloud Service. If you do not want
to receive in-app notifications from us, please adjust your notification
settings in the app or your device.
3. Browser and Devices: The
Help feature on most browsers and devices will tell you how to prevent your
browser or device from accepting new cookies, how to have the browser notify
you when you receive a new cookie, or how to disable cookies altogether.
Children’s Personal Information
1. We don’t provide DealersCloud
Services for purchase by children. If you’re under 18, you may use DealersCloud
Services only with the involvement of a parent or guardian.
Retention of Personal Information
2. We keep your personal
information to enable your continued use of DealersCloud Services, for as long
as it is required in order to fulfill the relevant purposes described in this
Privacy Notice, as may be required by law (including for tax and accounting
purposes), or as otherwise communicated to you. How long we retain specific
personal information varies depending on the purpose for its use, and we will
delete your personal information in accordance with applicable law.
REV. 12/01/2021
