Integrations · Technology
Vehicle history attached to the vehicle, not bookmarked.
CARFAX is wired into the inventory record and the dealer website, so history is part of how a unit is merchandised rather than something a salesperson pulls up separately when asked.
Background
What CARFAX is.
CARFAX is the vehicle history report most American shoppers know by name, and for a used-car dealership it is as much a merchandising tool as a diligence one - a clean report shown on the listing answers the question before it is asked.
What the integration does.
On the inventory record
History sits with the unit alongside the VIN decode, the photos and the pricing, so the people working the car all see the same thing.
On your dealer website
The DealersCloud dealer website runs on the same live inventory, so history can be surfaced to shoppers on the listing itself.
In the appraisal conversation
History is part of what a unit is worth. Having it on the record keeps the appraisal and the reconditioning decision on the same page as the report, rather than one person pricing a car while another finds out why it is cheap.
At acquisition, before the money moves
The most expensive version of a history problem is the one discovered after the unit is bought. Checking a VIN at acquisition is a small habit that prevents a wholesale loss, and it belongs in the same place the vehicle is being entered rather than in a separate tab nobody opens under time pressure.
Why it matters here
An integration is only as good as the record behind it.
The reason this connection saves time is that everything it touches already lives in one place. Inventory, the CRM, desking and F&I, accounting and your dealer website run on the same records, so data arriving from CARFAX lands on a customer and a vehicle that already exist rather than creating a second copy of either.
Questions
CARFAX, answered.
- Does DealersCloud integrate with CARFAX?
- Yes. CARFAX connects to the inventory record and to the DealersCloud dealer website, which runs on the same live inventory.
- Do I need my own CARFAX account?
- Yes. The integration connects your existing CARFAX subscription; it does not resell or replace it.
- Is a history report the same as a title check?
- No, and it is worth knowing the difference. A commercial history report draws on a wide set of sources including service and accident records. NMVTIS is the national title and brand database run under the US Department of Justice. Dealers commonly use both, because each catches things the other does not.
See it running on your own deals.
A specialist will show you the connection end to end, using your store's setup rather than a demo account.
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