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Dealer management system

Dealer management system built for independent car dealerships.

DealersCloud is the cloud dealer management system (DMS) engineered for independent dealerships. Every part of your store—inventory, CRM, deal desking, F&I, accounting, dealer website, and DealersAI—runs from one shared database on one flat monthly subscription with unlimited users and no per-seat licenses. It replaces disconnected software with a single system of record.

Book a demoor call 202.800.3331

Platform capabilities

Everything your store runs on, in one unified system.

Most independent dealerships struggle with disconnected software: an older DMS for forms, a standalone CRM for leads, a separate website provider, and third-party accounting. Each has its own bill, its own login, and its own copy of the customer data.

DealersCloud unifies the entire dealership into a single cloud-native system of record. Every vehicle, lead, deal worksheet, contract, and ledger entry lives in one place, so your staff never re-keys data and management has real-time visibility across all rooftops.

One record from acquisition to sale

A single database powers your entire operation. Decode a VIN once upon arrival, and that exact record feeds your website, syndicates to major marketplaces, populates the CRM when leads arrive, desks the deal worksheet, and posts directly to your general ledger upon delivery.

  • One unified record across inventory, CRM, deals, and accounting
  • Instant VIN decoding for automated specs, trims, and equipment
  • Zero double-entry between sales, desking, and the back office

Digital deal desking and electronic deal jackets

Desk cash, finance, and wholesale deals on one worksheet with real-time tax and fee calculations. Structure payment options, calculate trade equity, submit credit applications directly to RouteOne, Dealertrack, and CUDL, and print compliant state sales forms in seconds.

  • Fast deal desking with trade equity and rate comparisons
  • Direct lender credit submissions to RouteOne, Dealertrack, and CUDL
  • Compliant state forms, buyers orders, and digital deal jackets

Built-in CRM and 24/7 DealersAI sales assistant

Never lose a buyer to slow follow-up. Inbound leads from your website, phone calls, walk-ins, and marketplace feeds flow into one unified CRM queue. DealersAI responds to text and email inquiries instantly around the clock, answers shopper questions using live inventory, and preps your team with booked appointments.

  • Unified CRM queue capturing website, phone, and marketplace leads
  • DealersAI responds to text and email leads instantly 24/7
  • Automated task reminders, round-robin routing, and duplicate merging

Real-time dealership accounting and profit tracking

Track front gross and back gross on every unit the moment a deal is finalized. DealersCloud includes automated profit and loss reporting, accounts payable and receivable tracking, check printing, and floor plan management without exporting records to outside accounting software.

  • Real-time front-gross and back-gross reporting per deal
  • Automated P&L, balance sheets, and tax liability reports
  • Integrated floor plan management with curtailment tracking

Automated marketplace syndication and dealer website

Turn inventory faster by advertising everywhere automatically. The platform automatically feeds your inventory to Cars.com, CarGurus, and Autotrader, while simultaneously powering your custom, mobile-first dealership website with real-time stock and integrated lead capture.

  • Automated inventory feeds to Cars.com, CarGurus, and Autotrader
  • Custom, mobile-responsive dealer website included with every plan
  • Website inquiries flow straight into the CRM with no third-party bridge

Cloud architecture with unlimited users

Access your dealership from any browser, tablet, or smartphone with dedicated iOS and Android mobile apps. There are no local servers to maintain, no per-seat licensing penalties, and no user caps. Role-based permissions protect sensitive financial and customer records.

  • 100% cloud-native platform accessible anywhere with zero local servers
  • Unlimited users with granular role-based access permissions
  • Dedicated mobile apps for managing inventory and leads on the lot

Unified workspace

See the whole store from one screen.

The DealersCloud workspace brings inventory status, today’s leads, upcoming appointments, pending deal deliveries, and real-time revenue metrics into one clean operational dashboard.

Instead of opening multiple browser tabs and third-party tools, dealership staff and general managers stay coordinated on a single, live system of record.

DealersCloud · DashboardDemo data

Real-world workflow

How the DMS runs your dealership day to day.

A used vehicle is acquired at auction or via trade-in. Your team enters the VIN on a phone or desktop, instantly pulling factory equipment and trim details. Photos are attached, recon costs are logged to the unit, and the vehicle is priced against market comps.

With one click, the unit goes live on your custom dealership website and automated feeds push it to Cars.com, CarGurus, and Autotrader. That evening, an interested shopper submits a question. DealersAI answers immediately via text from live vehicle specs, answering pricing questions and booking a Saturday morning test drive.

When the customer arrives on the lot, the salesperson pulls up the lead in the CRM, verifies trade equity, and desks the deal in minutes. Credit applications submit electronically, state-compliant sales forms and buyers orders print cleanly, and the contract is finalized.

The moment the deal is completed, the vehicle is marked sold, feeds are updated, front and back gross post directly to the accounting ledger, and management sees updated P&L metrics with zero re-keying.

Unified ecosystem

Connected modules sharing one database.

Every module in DealersCloud connects to the same central database, ensuring your inventory, leads, worksheets, and books are always synchronized.

Everything included

One subscription covers the core DMS platform.

DealersCloud operates on a transparent, predictable pricing model: a flat monthly subscription per dealership based on store size, with unlimited users, no per-seat fees, and no long-term contracts. Core platform capabilities come standard; specialized in-house financing and advanced AI modules are quoted based on store volume.

Included with every DealersCloud plan

  • Full cloud-based dealer management system (DMS)
  • Complete inventory management with VIN decoder and photo manager
  • Integrated CRM with lead tracking and task management
  • Deal desking, F&I worksheets, and sales form generation
  • Real-time dealership accounting, P&L, and 60+ business metrics
  • Automated inventory feeds to Cars.com, CarGurus, and Autotrader
  • Custom mobile-first dealership website with built-in SEO
  • Core AI description generator, re-engagement tools, and dealersGPT
  • Unlimited users, mobile app access, and data migration assistance
  • Dedicated support team with phone and email assistance

Specialized & AI

Available add-on modules

  • Buy Here Pay Here (BHPH) in-house note servicing and payment tracking
  • DealersAI Employee 24/7 automated lead response by text and email
  • DealersAI Web Chat for your website (sales-led pilot)
  • DealersAI Voice Employee phone answering (sales-led pilot)
  • Advanced vehicle appraisal and machine-learning pricing analytics

Questions

Frequently asked questions about DealersCloud DMS.

What is a dealer management system (DMS)?
A dealer management system (DMS) is the core operational software car dealerships use to manage their entire business. It unifies vehicle inventory, customer relationship management (CRM), deal desking, F&I calculations, sales paperwork, accounting, and reporting into a single system of record.
What makes DealersCloud different from legacy DMS providers like Frazer or DealerCenter?
Unlike legacy desktop systems or modular platforms that charge extra for every user, tool, and integration, DealersCloud provides an all-in-one cloud platform on a flat monthly subscription with unlimited users. Inventory, CRM, desking, accounting, and your website share one database, and DealersAI is built in to respond to leads around the clock.
Does DealersCloud DMS have AI built in?
Yes. DealersCloud includes core AI productivity tools on every plan—such as an automated vehicle description generator, dead lead re-engagement campaigns, and the dealersGPT assistant. Advanced DealersAI modules provide 24/7 automated lead response by text and email that reads live vehicle inventory before replying.
Can I migrate my data from my current DMS?
Yes. Our team assists with data migration at no extra cost, transferring active inventory, customer records, and deal histories from systems like DealerCenter, Frazer, AutoManager, and others so you can transition without losing selling days.
Is DealersCloud DMS cloud-based or locally installed?
DealersCloud is 100% cloud-based. There are no on-premise servers to maintain, backups happen automatically, and your team can securely access the platform from any web browser, tablet, or mobile device.
Are there long-term contracts or setup fees?
No. DealersCloud operates on a straightforward month-to-month subscription with no long-term contracts or cancellation penalties, and standard onboarding and migration assistance are included.

Glossary

Terms worth knowing

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Run your whole dealership on one modern DMS.

See how DealersCloud replaces fragmented tools with a single cloud-based dealer management system. Book a personalized demo to walk through your inventory and see your store’s flat monthly quote.

Book a demoor call 202.800.3331

Trusted by 500+ independent dealerships · 4.7 on Google