Dealer websites
A DealersCloud dealer website is a fully custom, mobile-first site for an independent dealership, and one module of the DealersCloud platform. It runs on the same live inventory as the rest of the system, so there is no second catalogue to keep up to date, and every lead it captures lands in the CRM. SEO is built in, and hosting and maintenance are handled.
What it does
A dealer website has three jobs: show the cars you actually have at the price you are actually asking, be found by shoppers searching nearby, and get every inquiry to a person. When the site is a separate system from the inventory and the CRM, it is worth checking how cars reach it and where its inquiries go.
On DealersCloud the website reads the same inventory as the rest of the system, and it sends its leads to the same CRM.
The website is not a separate catalogue to maintain. Each vehicle is one record carrying its VIN decode, photos and price, and the site reads that record - the same one the marketplace feeds carry to Cars.com, CarGurus and more. Enter a unit once and it is published to your website and the marketplaces from one place.
A shopper who sends an inquiry through the site becomes a lead in the DealersCloud CRM. It goes straight into the CRM queue rather than a separate website inbox, alongside leads from the marketplaces, the phone and the lot, and every email and text after that is kept on the customer record.
Each site is a fully customized design tailored to your dealership brand. It is built mobile-first, for shoppers browsing on a phone or a tablet as well as on a desktop.
For an independent store, many of the searches worth winning are local: a make and model, near a town. Search optimization is built into the site for better local search visibility.
CARFAX connects to the inventory record and to your DealersCloud website, so history can be surfaced to shoppers on the listing itself. A clean report shown on the listing answers the question before it is asked. The integration connects your existing CARFAX subscription; it does not resell or replace it.
Ongoing maintenance, hosting and performance monitoring are part of the website. It is one module of the platform rather than a separate website vendor with its own login, its own copy of the data and its own bill, and the same DealersCloud team handles setup, training and support.
On your website, AI Web Chat - a premium DealersAI module - answers shoppers from your live inventory instead of taking a message, captures their contact details as CRM leads, and hands the conversation to your team.
The website module
An illustration of a DealersCloud dealer website on a desktop and on a phone. The listings a shopper browses are the vehicles in your inventory, laid out for the screen they are using.
In the store
A trade-in is taken in. Someone enters it once: the VIN is decoded, and when the car comes out of reconditioning the photos go on and the price is set. That record is the car on your website and the car the feeds carry to the marketplaces. Nobody opens a separate website tool to add it again.
When the price changes, it changes in one place. The vehicle record is updated and the listings follow - on the marketplaces, and on your own site, which reads that record.
One evening a shopper finds that car on your site and sends an inquiry. The lead goes straight into the CRM queue, where your team can be alerted by bell, email or text, and where a round-robin rule can pass a lead nobody has touched to the next salesperson. With DealersAI on the site, a shopper who opens the web chat is answered instantly from live inventory, and DealersAI hands the conversation to your team with a full summary.
If the same shopper turns up twice - a website inquiry first and a marketplace lead later - an optional auto-merge setting combines obvious duplicates that share a phone number and an email address, and every merge can be undone. DealersAI also stays quiet on a duplicate lead rather than starting a second conversation.
Connected
The website is one module of DealersCloud, so what it shows comes from the other modules, and what it captures goes to them.
Where the vehicle record the website reads is built: the VIN decode, the photos, the price and the marketplace feeds.
One queue for website, marketplace, phone and walk-in leads, with every email and text kept on the customer record.
The same live inventory, fed to the major marketplaces, including Cars.com, CarGurus and Autotrader.
Vehicle history on the inventory record and on the website listing, using your existing CARFAX subscription.
With DealersAI's premium modules, website leads are answered instantly, 24/7, and handed to your team. For dealerships that sell from more than one location, it gives each customer the right store's address and offers cars from their own store first.
Not ready to switch websites? DealersAI web chat also works on any other website through a copy-paste snippet, and DealersAI runs alongside whatever DMS a dealership uses today, with no migration.
Pricing
DealersCloud is priced as a custom quote per dealership: a flat monthly subscription with unlimited users and no per-seat licenses. The website is a platform module, and every platform module comes standard on every plan, so adding the website does not add a line to the bill.
Every plan
Custom dealership website
Fully customized design, mobile-first, with built-in SEO and ongoing maintenance, hosting and performance monitoring.
Inventory management and VIN decoder
The vehicle records the website reads.
Marketing feeds
The same inventory fed to Cars.com, CarGurus and other marketplaces.
Full CRM and lead management
Where every website lead lands.
Core AI tools
The AI Chatbot Assistant (a contextual assistant for your team, not chat for shoppers on your website), the Description Generator and CRM Re-engagement come with every plan.
Unlimited users and a dedicated support team
No per-seat licenses, and one team to call.
DealersAI
AI Web Chat
Your AI employee on your own website, turning shoppers into leads.
AI Auto-Response
Responds to leads instantly, 24/7.
DealersAI is the AI module of DealersCloud: it answers every lead instantly by text, email and web chat, 24/7, answers the phone when staff can't, and runs inside DealersCloud or alongside a dealer's existing DMS. Premium DealersAI modules are priced by dealership size and AI usage.
Questions
Glossary
Guides
A specialist walks you through the platform on your own inventory and quotes your store.
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