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Looking for a Frazer alternative? Here is how DealersCloud compares.
Frazer is one of the longest-running dealer management systems for independent dealers, serving the market since 1985 at a flat published subscription. Here is what Frazer publishes about itself, from its own pages, and what one DealersCloud quote covers: CRM, inventory, desking and F&I, accounting and a custom website on one record, with unlimited users. If you only want the after-hours problem solved, DealersAI can also run alongside Frazer, answering every lead instantly, 24/7.
Straight from the source
What Frazer publishes about itself.
We do not paraphrase competitors from memory. Each statement below links to the page it came from, with the date we last checked it.
Publishes a flat price of $129/month for the desktop product, also offered at $387/quarter or $1299/year, with the hosted option starting at $199/month.
Source: Frazer pricing page · checked Sep 9, 2026
States there are no setup costs or hidden fees, and free unlimited customer support. On-site installation and training are listed as free, with a footnote on the same page reading "available in most states".
Source: Frazer pricing page · checked Sep 9, 2026
Includes Inventory Management, Sales Processing, Forms Printing, Buy Here Pay Here and a Full Accounting Suite in the base price.
Source: Frazer pricing page · checked Sep 9, 2026
States it is used by over 19,000 dealers.
Source: Frazer pricing page · checked Sep 9, 2026
The other side
What a DealersCloud quote covers.
One platform: full CRM and lead management, inventory management and VIN decoder, deal desking and F&I, accounting and financial reports, marketing feeds, and a custom dealership website - plus unlimited users, a dedicated support team, data migration assistance and mobile app access. No per-seat licences, no setup fee, no long-term contract, and migration handled at no extra cost. Pricing is quoted per dealership because core platform modules are included (Buy Here Pay Here is quoted on request) - the variables are the size of the store and how much AI it uses.
DealersAI runs alongside Frazer, so a store can add 24/7 lead response (and the AI Receptionist add-on for the phone) without leaving the DMS it knows.
Everything runs in the browser, so the store is not tied to one machine in the back office.
The dealer website, the CRM and the books run on the same record as the inventory, with no re-keying between systems.
See what is included →Dealer management system →DealersAI →Buy Here Pay Here →What to compare when switching dealer software →
A third option
Keep Frazer. Add the AI.
Switching a dealer management system is a real project, and most stores looking at this page do not actually want one - they want the lead that came in at nine at night answered at nine at night. DealersAI is sold on its own as well as inside the platform. It answers leads by text, email and web chat (and the phone, with the AI Receptionist add-on), and hands the conversation to the right person on your team, while Frazer keeps doing everything it does today. There is no migration, and moving to the full platform later is an upgrade rather than a move.
Questions
Switching, and not switching.
- Do I have to leave Frazer to use DealersAI?
- No. DealersAI is built into the DealersCloud platform and is also available on its own, so it can run alongside Frazer with no migration. You keep the DMS, website and phone number you use today.
- Why do dealerships consider DealersCloud as an alternative to Frazer?
- Independent dealers evaluating an alternative to Frazer typically look for an all-in-one platform where the DMS, CRM, inventory syndication, desking, and accounting share one live database with unlimited users, eliminating per-seat licensing penalties, separate module bills, and manual data re-entry.
- How does DealersCloud pricing compare with Frazer?
- Frazer publishes list pricing (flat published subscription); the figures on this page are taken from their own site. DealersCloud is quoted per dealership because core platform modules are included (Buy Here Pay Here is quoted on request) - the variables are the size of the store and how much AI it uses. There are no per-seat licences, no setup fee and no long-term contract.
- What is included in a DealersCloud quote?
- Full CRM and lead management, inventory management and VIN decoder, deal desking and F&I, accounting and financial reports, marketing feeds, a custom dealership website, unlimited users, a dedicated support team, data migration assistance and mobile app access. Core AI tools are included on every plan; advanced DealersAI automation, voice, appraisal and business intelligence are premium modules priced by dealership size and AI usage.
- How does switching from Frazer to DealersCloud work?
- Switching from Frazer to DealersCloud includes dedicated data migration assistance at no extra cost. Specialists export and map your active vehicle inventory, customer records, and transaction history so the store transitions smoothly with zero operational downtime.
Get a quote you can put beside theirs.
A specialist will price it for your store and show you what the switch would actually involve - or how to run the AI without one.
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