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Looking at DealersCloud instead of Frazer?
One of the longest-running dealer management systems for independent dealers, serving the market since 1985 at a flat published subscription. Here is what Frazer publishes about itself, taken from its own pages - and what a DealersCloud quote covers. If you are happy with your system and only want the after-hours problem solved, there is a third option at the bottom of this page.
Straight from the source
What Frazer publishes about itself.
We do not paraphrase competitors from memory. Each statement below links to the page it came from, with the date we last checked it.
Publishes a flat price of $129/month for the desktop product, also offered at $387/quarter or $1299/year, with the hosted option starting at $199/month.
Source: Frazer pricing page · checked Sep 6, 2026
States there are no setup costs or hidden fees, and free unlimited customer support. On-site installation and training are listed as free, with a footnote on the same page reading "available in most states".
Source: Frazer pricing page · checked Sep 6, 2026
Includes Inventory Management, Sales Processing, Forms Printing, Buy Here Pay Here and a Full Accounting Suite in the base price.
Source: Frazer pricing page · checked Sep 6, 2026
States it is used by over 19,000 dealers.
Source: Frazer pricing page · checked Sep 6, 2026
The other side
What a DealersCloud quote covers.
One platform: full CRM and lead management, inventory management and VIN decoder, deal desking and F&I, accounting and financial reports, marketing feeds, and a custom dealership website - plus unlimited users, a dedicated support team, data migration assistance and mobile app access. No per-seat licences, no setup fee, no long-term contract, and migration handled at no extra cost. Pricing is quoted per dealership because the full platform is included - the variables are the size of the store and how much AI it uses.
DealersAI runs alongside Frazer, so a store can add 24/7 lead response and an AI phone answer without leaving the DMS it knows.
Everything runs in the browser, so the store is not tied to one machine in the back office.
The dealer website, the CRM and the books run on the same record as the inventory, with no re-keying between systems.
A third option
Keep Frazer. Add the AI.
Switching a dealer management system is a real project, and most stores looking at this page do not actually want one - they want the lead that came in at nine at night answered at nine at night. DealersAI is sold on its own as well as inside the platform. It answers leads by email, text and web chat, picks up your existing dealership phone number, and books appointments on your team’s calendar, while Frazer keeps doing everything it does today. There is no migration, and moving to the full platform later is an upgrade rather than a move.
Questions
Switching, and not switching.
- Do I have to leave Frazer to use DealersAI?
- No. DealersAI is built into the DealersCloud platform and is also available on its own, so it can run alongside Frazer with no migration. You keep the DMS, website and phone number you use today.
- How does DealersCloud pricing compare with Frazer?
- Frazer publishes list pricing (flat published subscription); the figures on this page are taken from their own site. DealersCloud is quoted per dealership because every platform module is included - the variables are the size of the store and how much AI it uses. There are no per-seat licences, no setup fee and no long-term contract.
- What is included in a DealersCloud quote?
- Full CRM and lead management, inventory management and VIN decoder, deal desking and F&I, accounting and financial reports, marketing feeds, a custom dealership website, unlimited users, a dedicated support team, data migration assistance and mobile app access. Core AI tools are included on every plan; advanced DealersAI automation, voice, appraisal and business intelligence are premium modules priced by dealership size and AI usage.
- How long does moving take?
- Implementation runs from demo to go-live in hours rather than months, with zero downtime, and migration is handled at no extra cost.
Get a quote you can put beside theirs.
A specialist will price it for your store and show you what the switch would actually involve - or how to run the AI without one.
Trusted by 500+ independent dealerships · 4.7 on Google